Creating a new image library for Keener, a healthcare mindfulness app for nurses.

Keener came to me asking about creating a library of practitioner and nursing images for their new app, which promotes a mindful lifestyle for wellness professionals. Their challenge: to create a shoot showing wide variety of expressions, representation, diversity, emotions and locations that were outside the box of traditional stock photography.

By pulling real nurses, we created a shoot that was layered in depth of feeling and authenticity. This created a strong set for their first image library as a new app... and I'm so excited to see where it takes them next.

Special thanks to the team:

Creative Direction: June Patterson
Nursing Direction: Linda Scruggs
Social Direction: Tabitha Ong Tune

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