Keener came to me asking about creating a library of practitioner and nursing images for their new app, which promotes a mindful lifestyle for wellness professionals. Their challenge: to create a shoot showing wide variety of expressions, representation, diversity, emotions and locations that were outside the box of traditional stock photography.
By pulling real nurses, we created a shoot that was layered in depth of feeling and authenticity. This created a strong set for their first image library as a new app... and I'm so excited to see where it takes them next.
Special thanks to the team: